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Maybe she's born with it... maybe it's Photoshop: image manipulation and the simulation of women

by Sandra Gavard

Culture of Simulation Professor Charles Levin McGill? University Winter 1997

"All photographs are suspect these days. Because now, with digital systems, they can be changed perfectly. Perfectly." — From Rising Sun, by Michael Crichton

When Michelle Pfeiffer appeared on the cover of Esquire in 1990 in a low cut red dress, the caption beside the photo read "What Michelle Pfeiffer Needs . . . Is Absolutely Nothing." Yet, the magazine's editors must have forgotten to specify something to their readers. Adbusters Quarterly revealed the manipulation and claimed that what Pfeiffer actually needed was $1,525 in touch-ups. That's what Diane Scott Associates, Inc. charged Esquire for the following work, described in a purchase order obtained and reprinted by Adbusters "Clean up complexion, soften eye lines, soften smile line, add color to lips, trim chin, remove neck lines, soften line under ear lobe . . . remove stray hair . . . adjust color and add hair on top of head . . . add dress on side to create better line . . ." [1]?